Do you know that the best rule of strategy in the game of chess is to be adaptable? This means that after devising the perfect strategy, your opponent could still change moves at any given time and kill your entire plan. The mastery of public relations then however, is to adapt to any environment or situation and restrategize. Don’t worry about changing everything you know about PR, but find ways to stay current and more cutting edge. Below are some tips that I have found to be helpful when integrating social media into PR strategy.
The Buzz on Social Media
The role that public relations plays in the media is a critical one. A company’s success depends on the ability to know and reach a large audience. It takes more than a press release or a presentation to win the masses, it takes an experience.
One good way to create an experience is to drive people to an entertaining and engaging environment, such as a Facebook or Google Plus account, where they can exchange ideas and share information online. These social media pages should inform the public on your achievements and communicate your goals, which will in turn give you the feedback you need to reach your audience. This is also a good opportunity to search for influencers in the media, make connections and determine how to tailor your next pitch.
When writing press releases, pay special attention to what quotes or headlines you would like to reuse on your posts, along with an interesting and professional looking photo of your event. Make sure that you stay creative and engage people with questions that are intriguing and friendly. We need to keep the conversation going.
Rule of Attraction
The rule to attract more visitors to your page is to make your posts look vibrant and exciting. Download an application to your smart phone such as Instagram or Tumblr. These are online photo sharing and social networking services that allow you to upload your pictures directly to your albums. These apps are especially helpful for professionals on the run who want to take a quick snapshot and have it downloaded to their page. The idea is to create a variety of albums that accentuate your achievements and showcase your talents. Instagram allows you to adjust the lighting and size of any picture, while Tumblr allows to you instantly publish your photos to several other social media sites all at one time.
Blogging is another useful tool to help produce written material that shows the expertise you have in your field. The main purpose of blogging is to connect with your audience on a more personal level. Be engaging and try to show off your individual style of writing. This is the way people will get to know more of your personality, which also builds on their experience.
Connecting with other bloggers in the media is especially helpful with your public relations strategy. You want to become familiar with what influencers are writing about to personalize your pitch, as well as to break the ice while introducing yourself. Also, make sure it is easy to link your blog back to your website, Facebook page, or any other social media page that you use. Plugins are helpful tools that you will see sprouting up all over blogs with easy access links.
Another quick way to make connections is by using LinkedIn. LinkedIn is a social career networking website great for topic based conversations and will also allow you to add other links. Make sure to write a bio that displays your talents and highlights what you’ve been doing in the press.
There is also Twitter, a social media site and marketing tool that is both made for friends and business. People send friendly “tweets” to one another and make business pitches. This is just another great place to use for finding those media contacts.
Using Twitter also provides the opportunity to take an innovative approach for promoting your business. Many businesses specifically offer special deals and promotions exclusively through Twitter. A big bonus to add is the opportunity to link Twitter to most other social networking sites and direct high traffic to your website.
When it comes to social media, try to think of it as a press release party. You can “tweet” your headline, post your event and photographs, and pitch your pre-release story. They should all display your skills and talents, draw other pages to your website and give people an award winning experience.