The ALR Marketing Solutions Blog

Premier Atlanta Marketing Agency Announces a Headquarters Move to Gwinnett County, GA.

Marketing Industry News:

 
  

 ATLANTA, GA, March 24, 2010 /24-7PressRelease/ -- ALR Marketing Solutions, a premier Atlanta marketing agency, is pleased to announce their company headquarters is relocating to Gwinnett County on April 1, 2010. The Atlanta marketing company is currently located in the metro-Atlanta suburb of Johns Creek in north Fulton County. In April ALR Marketing Solutions will open the doors to their new office in the Peachtree Corners section of Norcross, GA.

The Atlanta marketing agency is looking forward to being part of the Peachtree Corners business community. Allison Reinert, the company's founder shares, "One of the primary reasons we selected Peachtree Corners is because the area is easy to access from various sections of metro-Atlanta." The office, located a half mile east of GA-141 at Jimmy Carter Blvd., is conveniently close to GA-400, I-85 and I-285, which acts as a perimeter to the city of Atlanta.

At ALR Marketing Solutions, their passion is marketing. ALR Marketing Solutions works to deliver marketing services that meet the client's customized needs. Service offerings include: Atlanta Market Research and Strategic Planning, Atlanta Public Relations and Marketing Communications, Atlanta Internet Marketing, and customized Creative Services. The professional team at ALR Marketing Solutions can provide market research based campaign planning for businesses in any industry. They can also implement all aspects of marketing campaigns, including both traditional and Internet marketing strategy.

The Atlanta marketing agency's consultants provide a full service of marketing solutions to any size business, focusing on small to mid-sized companies. Reinert explains, "We operate on the belief that small businesses are the lifeblood of the U.S. economy. Small businesses stimulate the market, generate new jobs, employ over half of the private sector employees, and represent the majority of U.S. exporters." It is ALR Marketing Solutions' goal to support the growth of small to mid-size companies in Atlanta.

ALR Marketing Solutions has enjoyed being active in the Johns Creek, GA business community and plans to maintain those relationships after relocating to the neighboring city. Ms. Reinert was recently named the 2010 marketing committee chairperson for the Johns Creek Chamber of Commerce Young Professionals. This is a subgroup of the Chamber for local business professionals 40 years and younger.

For more information on the marketing services offered at ALR Marketing Solutions or to visit their new location, contact ALR Marketing Solutions today or check out their online Resource Room for the latest company news.

About ALR Marketing Solutions

ALR Marketing Solutions is a results driven marketing consulting agency that offers customized marketing solutions geared to meet the needs of small to mid-sized businesses. ALR Marketing Solutions strives to deliver quality strategic marketing solutions to clients, and works hard to achieve the client's short-term needs and long-term business goals through superior marketing practices. Allison Reinert, a dedicated professional whose marketing experience includes corporate, agency, and non-profit organization work is the company's founder. Ms. Reinert is a graduate of Columbus State University's D. Abbott Turner College of Business.

For more information visit: www.ALRMarketingSolutions.com

View the press release at 24-7 Press Release.

Why Utilizing SEO Tactics is Important for Maximizing PR Campaign Success

 

PR is a vital way for any size business or organization to communicate its message.  It is also typically viewed as highly credible by consumer markets because it is distributed and published by a third party.

World renowned marketing strategists Al, and daughter Laura, Ries give detailed explanation to this position in their 2004 book, The Fall of Advertising and the Rise of PR.  In it they offer solid arguments on the subject of modern-day brand building.  Al and Laura explain how brands can soar to the top through the savvy use of PR.  This is because advertising has lost credibility among consumers, while PR has not. 

There are two standard ways to distribute/publish a press release:

1.   traditional print publications

2.   electronic publications

When doing electronic PR distribution it is important to understand and utilize search engine optimization (SEO) and Internet marketing tactics.  This leads to a much more visible PR campaign.

 

In 2008 an industry survey by TopRank found that 91% of journalists use standard search to fulfill a component of their job.  This may include researching a story or locating a subject matter expert.  A different market research survey, conducted last year by comSource, found that there were over 14 billion core searches on the Internet done in December 2009.  These market intelligence findings tell us that consumers rely on searches daily to find news and information. 

It is important for any marketing or PR specialist to understand the consumer search behaviors and preferences (keywords) of their client.  They should also be aware of which publications their client wants to be featured in.

Key tactics behind optimizing PR:

SEO makes it easier for various types of search engines to find, index, and rank the PR content.  Optimizing the PR makes it more visible on the Web.  In addition, optimized PR can be mutually beneficial to the client’s Web site if keywords in the piece link back to the site.  This is why many SEO consultants will include PR writing and electronic distribution in their monthly SEO maintenance agreements.

The following types of online content should all be search engine optimized:

· Press Releases

· Online Newsroom

· Media Kit

· Blog posts

· White papers

· E-Newsletters

Key word Research:

Keyword discovery and online competitor research is needed to effectively determine what keyword phrases need to be used in the press release.  The PR should be optimized for at least 2-4 targeted keywords. 

Keep in mind press releases are meant to be read.  So, the writing of the piece should always be optimized for people first, and the search engines second. 

Keyword Placement:

Use keywords in titles, subheadings, and the body of the PR.  Also, embed links in the release to the company sites.  In addition, keyword optimized media can be included in the press releases as an extra way to generate visibility to the news piece.  This may include images, podcasts, and video.

Measuring the Value of the PR:

With electronic PR distribution it is easy to measure the value of each PR piece.  Ways to monitor metrics include:

· Review PR-wire service metrics

· Track Web analytics for Web site

· Create PR landing pages and track conversions

· Observe inbound links

· Continuously check search rankings

Remember…

There is a lot to consider when striving to build your brand and increase revenue through PR and marketing communications campaigns.  Be sure you understand the importance of integrating proven SEO tactics into your press releases. 

If you are interested in using creative PR writing to build your brand, or are looking to optimize your Web presence, contact ALR Marketing Solutions, a premier Atlanta marketing agency for your free solutions consultation.